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How Can You Optimize Your Images for Search?

Google Image Search

With the launch of the Image Google Search, your search is not limited to just websites. Any form of top essay writing services content is now easy to find online, including images.  As the saying goes, an image is just one image search away.

How though can you optimize your images the same way you do for content and rank higher on Google Image Search? Whether you are curious or looking to improve your own image rankings, learning how Google indexes images will go a long way in answering this, often misunderstood, part of Google Search.

Old School Text

Forget about fancy search algorithms that are always flashed on our faces when it comes to search. With Image Search, the old fashioned text is one of the most important factors that Google (and Bing) uses to rank images. Your image file name, almost invariably, always comes up when you do a search. While this seems too obvious, the fact of the matter is that it’s not.

As a papersmart net webmaster, you therefore want to ensure that your digital photographs do not have a file name like “1111.jpg.” Try and rename all your image files with a relevant file name. This basic yet important ranking feature is just as important as having a Web-page’s keyword appear on the sub-headings. Yes, it takes constant effort to ensure that your photos have the correct name.

Image Text

The Context Does Matter

Google also takes note of the data surrounding the image. Since images are used in support for text context, the context can thus provide valuable information about the image. Google looks for text patterns around an image and rewards websites that show this consistency with higher image rankings.

Yes, when you stick an image where it is surrounded by context that is relevant, you will increase your image rankings for that particular image keyword search. This is no different from having a website that revolves around a common theme in comparison to one that has no focus. When your images are accompanied with an appropriate filename (a website URL) and the surrounding text (Website theme) matches your image, then you can expect to have higher rankings as opposed to those that don’t.

Classifying and Clustering Images

Image Classification

The filename and the context are however not enough in ensuring that the right Image has been crawled. The content of the image does matter as well. Search engines will also crawl the content of an image to determine certain elements that can help in ranking the image. For example, is there a face in the image? What colors are used and how frequent do they appear? What is the image resolution?

These elements also allow users to narrow down their search and make it possible to search images by uploading an image rather than typing. By providing high-quality and simple images that have focus, say on a face, will make it easier for searchbots to index your images.

In conclusion, if you are looking to rank high on Image Search, then you are better off sticking to the same techniques of SEO applied to web pages – Simplicity, Specificity and Quality.

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